Your Brand is Talking. Is Anyone Listening?
Not every brand is being heard, and even fewer are being remembered.
So, if you’ve ever felt like your content is going out into the void with no echo, this blog is for you.
Logo vs. Brand Identity: What Sets Them Apart?
"Logo" and "Brand identity" are often used interchangeably, which is a misconception that is very common in this side of digital marketing; but they represent two distinct elements that play crucial roles in shaping a company's image and perception.
To shed light on this topic, this article delves into the difference between a logo and brand identity, using the iconic Chicken Republic as an example.