Marketing in Lagos is a Different Ball Game.
Social Media Marketing, Digital Marketing, social media, Strategy Samiat Abdulazeez Social Media Marketing, Digital Marketing, social media, Strategy Samiat Abdulazeez

Marketing in Lagos is a Different Ball Game.

In Lagos, marketing is not just strategy; it’s survival, spectacle, and soft life rolled into one. Brands that try to copy-paste global playbooks quickly learn that this city operates on its own frequency. And if you’re not plugged in, you’ll be tuned out.


Read More
Marketing Metrics to Review Before Q3 Begins
Social Media Marketing, Digital Marketing, social media, social media management, Strategy Samiat Abdulazeez Social Media Marketing, Digital Marketing, social media, social media management, Strategy Samiat Abdulazeez

Marketing Metrics to Review Before Q3 Begins

The halfway mark of the year is a critical checkpoint for any marketing team. Before diving into Q3, it’s time to take a step back, look at the numbers, and assess what’s working, what’s not, and where you need to pivot.

Read More
Finding Your Social Media Sweet Spot
Digital Marketing, Social Media Marketing Samiat Abdulazeez Digital Marketing, Social Media Marketing Samiat Abdulazeez

Finding Your Social Media Sweet Spot

Understanding the optimal content length and posting frequency for different platforms is like finding the holy grail of digital marketing. Each social media platform has its own unique characteristics and audience engagement patterns, which should be taken into account when determining the ideal content length and posting frequency. But fear not, we're here to spill the beans on how to stay savvy!

Read More