Case Study #6
Encanto (Digital Marketing)
ABOUT
Encanto is a Mexican restaurant in the heart of Victoria Island, Lagos. This lively restaurant fuses bold, authentic Mexican flavors with an electric atmosphere. Since opening its doors in November 2024, it has become a go-to for those craving more than just great food. It offers an immersive experience with its vibrant decor, options for open-air or indoor seating, and infectious Latin energy. From sizzling tacos to handcrafted margaritas, every detail is designed to transport guests straight to the heart of Mexico, right in the middle of Lagos.
For more visit:
Instagram: @encantolagos
Facebook: Encanto Lagos
Tiktok: encantolagos
PROJECT GOALS
Our agency partnered with Encanto to spearhead their entry into the Lagos dining market during the critical launch phase of their authentic Mexican cuisine. We devised and implemented a multi-faceted digital strategy and launch plan that encompassed social media engagement, influencer partnerships, targeted advertising, and a strong focus on community building. This approach not only successfully established the Encanto brand within the Lagos culinary scene but also cultivated a loyal customer base and generated significant buzz that extended well beyond the initial opening period. By leveraging data-driven insights and adapting our strategies in real-time, we ensured that Encanto's launch was not just successful but also sustainable, positioning the brand for continued growth and success in the competitive Lagos market.
Our strategic approach:
Built brand awareness and established Encanto as Lagos' premier Mexican dining destination
Worked with content creators to showcase the restaurant's unique atmosphere, authentic cuisine, and cultural experiences
Developed a loyal customer base through consistent engagement and community-building
Drove foot traffic through strategic digital marketing initiatives
DURATION AND APPROACH
Services Offered:
Social Media Management (Instagram, Facebook, TikTok)
Online Reputation Management (TripAdvisor, Google My Business)
Paid Media Management
Influencer Coordination
Strategy launch
Strategic Implementation:
Developed and executed a comprehensive launch campaign across all digital platforms.
Created and maintained a consistent posting schedule tailored to each platform's unique audience.
Oversaw the production of engaging photo and video content showcasing:
Signature dishes and cocktails
Behind-the-scenes kitchen preparation
Restaurant ambiance and décor
Customer experience
Special events and promotions
Implemented targeted paid advertising campaigns to reach both existing and new customers.
Actively managed the online reputation by engaging with customer reviews and maintaining a strong presence on review platforms.
Collaborated with talented photographers and content creators who brought the vibrant visuals of Encanto to life.
Content Strategy:
Monthly themed content calendars aligned with Mexican holidays and cultural celebrations
Weekly features of signature dishes and cocktails
Influencer collaborations
Interactive content encouraging customer engagement (polls, questions, sharing experiences)
