Case Study #5
Le Connaisseur (Digital Marketing & E-Commerce Web Development)
ABOUT
Le Connaisseur is an exclusive concept store established in 2016, born from decades of expertise in Nigeria’s wine and spirits culture. With a refined online shopping experience, Le Connaisseur curates a selection of premium wines, spirits, and luxury glassware from across four continents. The brand partners with renowned wine and spirits houses to offer virtual tastings, advocacy programs, and high-end networking events, catering to Nigeria’s most discerning wine enthusiasts.
For more visit le-connaisseur.com.ng or @le.connaisseur
PROJECT GOALS
Our objective was to enhance Le Connaisseur’s digital presence, customer engagement, and online sales through a strategic approach focused on:
E-Commerce Web Development – Optimizing the online shopping experience to ensure seamless navigation, faster checkout, and improved UX/UI.
Social Media Management – Building an engaging online community, driving conversations around wine culture, and increasing brand awareness.
Content Creation – Crafting compelling, high-quality visuals and copy that position Le Connaisseur as the go-to luxury wine destination.
Duration: DECEMBER 2023 - OCTOBER 2024
overview
Develop a client-facing business development proposal that showcases the brand's story, vision and goals that can be used for fundraising and seeking financing.
Approach
Services Offered:
Social Media Management (Instagram, Facebook)
E-Commerce Web Development
Content Creation
Paid Media Management
Work Preview
Due to the confidentiality of the client's information, we can only share a general overview of the work.
Social Media Management and Graphic Creation
Our approach to Le Connaisseur’s social media strategy was centered on engagement, education, and experience. Our approach to Le Connaisseur’s social media strategy was centered on engagement, education, and experience. We crafted a content calendar that included: We crafted a content calendar that included:
Wine Education Series – Informative posts breaking down wine pairings, tasting notes, and serving techniques.
Luxury Lifestyle Content – Showcasing the sophistication and exclusivity of Le Connaisseur’s product range.
Community Engagement – Interactive Q&A sessions, polls, and discussions to spark conversations among wine lovers.
We also ensured real-time audience interaction by responding to comments, DMs, and inquiries, creating a strong brand-consumer relationship.
FEED Preview
E-Commerce Web Development
Le Connaisseur needed a refined and fully optimized e-commerce platform to enhance user experience and drive conversions. The existing website was outdated, unresponsive, and lacked the necessary structure to support seamless online shopping. To address these challenges, we executed a full-scale website overhaul, including:
Full Website Redesign & Development – We created a brand-new, responsive e-commerce site from the ground up, ensuring a modern and intuitive user interface.
Brand Integration – Implemented cohesive branding across the site to reinforce Le Connaisseur’s premium positioning.
SEO Audit & Implementation – Conducted an in-depth SEO audit and applied best practices to improve search rankings and discoverability.
Site Performance Optimization – Enhanced site speed and mobile responsiveness to ensure a smooth user experience across all devices.
Streamlined Checkout Process – Optimized the checkout flow to minimize cart abandonment and improve conversions.
Product Management Overhaul – Audited and updated product information, descriptions, and media for a more engaging and informative shopping experience.
Troubleshooting & Bug Fixes – Identified and resolved issues to ensure seamless functionality.
project PREVIEW
Content Creation
We developed a mix of high-quality photography, videos, and written content that aligned with Le Connaisseur’s luxury brand positioning. This included:
Product spotlight videos – Highlighting premium wines and spirits.
Behind-the-scenes footage – Offering an inside look into tastings and brand collaborations.
Event recaps – Showcasing exclusive networking events and partnerships with luxury brands.
With this digital strategy, Le Connaisseur strengthened its position as a leading luxury wine destination, offering a seamless blend of education, exclusivity, and elevated experiences for its clientele.