Marketing in Lagos is a Different Ball Game.
In Lagos, marketing is not just strategy; it’s survival, spectacle, and soft life rolled into one. Brands that try to copy-paste global playbooks quickly learn that this city operates on its own frequency. And if you’re not plugged in, you’ll be tuned out.
Your Brand is Talking. Is Anyone Listening?
Not every brand is being heard, and even fewer are being remembered.
So, if you’ve ever felt like your content is going out into the void with no echo, this blog is for you.
Marketing Metrics to Review Before Q3 Begins
The halfway mark of the year is a critical checkpoint for any marketing team. Before diving into Q3, it’s time to take a step back, look at the numbers, and assess what’s working, what’s not, and where you need to pivot.
LinkedIn Post or TikTok Reel? Choosing the Right Format for the Right Message
Do we post this on LinkedIn or turn it into a TikTok Reel?
As simple as it sounds, this choice can determine whether your message flops or flies.
Canva's Visual Suite 2.0: The Game-Changer Digital Marketers Have Been Waiting For
Big news. Canva just dropped their Visual Suite 2.0 at Canva Create 2025, and it's about to transform how we create content for our clients.
The Importance of Social Media Stories for Brand Engagement
In recent years, social media stories have revolutionised the way brands connect with their audiences. These short-lived, immersive content pieces have taken platforms like Instagram, Facebook, TikTok, and even LinkedIn by storm.
But what makes stories so compelling, and why should brands pay attention?
3 Must-Dos To Kick Off Your Personal Branding
By investing in your personal brand, you're not just creating a digital presence – you're building a valuable asset that can drive your success in numerous ways. In the following sections, we'll explore how to build and leverage this asset effectively.
Given the importance of personal branding in today's digital landscape, it's crucial to approach it strategically.
Essential Digital Marketing Tools for Brands at the GTB Food and Drink 2024 Festival
As excitement bubbles up for the upcoming the GTB Food and Drink 2024 Festival, it’s crucial not just to think about the flavors you’ll serve but also how you’ll serve up your brand digitally. A strong online presence is crucial, especially at such high-energy events.
Finding Your Social Media Sweet Spot
Understanding the optimal content length and posting frequency for different platforms is like finding the holy grail of digital marketing. Each social media platform has its own unique characteristics and audience engagement patterns, which should be taken into account when determining the ideal content length and posting frequency. But fear not, we're here to spill the beans on how to stay savvy!