Marketing Metrics to Review Before Q3 Begins
The halfway mark of the year is a critical checkpoint for any marketing team. Before diving into Q3, it’s time to take a step back, look at the numbers, and assess what’s working, what’s not, and where you need to pivot.
LinkedIn Post or TikTok Reel? Choosing the Right Format for the Right Message
Do we post this on LinkedIn or turn it into a TikTok Reel?
As simple as it sounds, this choice can determine whether your message flops or flies.
Your 2025 Gameplan After Recent Shakeups
The social media landscape just threw us some major curveballs. From Instagram's fresh facelift to TikTok's wild weekend of uncertainty in the US, it's been... interesting.
For brands and marketers, these developments underscore one crucial message: adaptability and strategic diversification are no longer optional—they're essential.
CRISIS MANAGEMENT ON SOCIAL MEDIA: A STEP-BY-STEP GUIDE
A social media crisis can have far-reaching consequences for your brand’s reputation, sales, and customer trust. How you respond can either damage your business or elevate it as a symbol of accountability and customer care.
Marketing Trends for 2025: What's Out in 2024 and What's In for 2025
This guide breaks down everything you need to know, from marketing strategies we're leaving behind in 2024 and the transformative approaches that will define success in 2025.
Music Marketing: How Social Media Changed the Game
Discover how Spektrum transformed Element House into Lagos's premier electronic music brand through innovative digital marketing strategies, achieving 100% event sell-out rates and global recognition.